Approved by 19 Brands

Custom watch service

Brand-level standards

IN OUR SERVICE CENTER

SAVE Up to 50% off

COMPARED TO OTHERS

2-YEAR WARRANTY

VALID WORLDWIDE

Save 60% of your time

WITH OUR SERVICE

ABOUT US

Looking for an exceptional gift?
A truly unique piece?

At DW&CO in Geneva, we believe every timepiece can become a true work of art — a reflection of your personality or a symbol of a meaningful moment.

DW

Why personalize a watch?

Because an engraved piece, a custom dial, or a gem-set bezel carries more sentimental value than a standard item

Because some life moments deserve to be captured in time:

✅ A wedding
✅ A birth
✅ A promotion
✅ An heirloom
✅ Or simply… your love for watchmaking

Personalization Options Available With Us

Preparation and Disassembly

✔️First names, initials, unforgettable dates

✔️Personal quotes or hidden messages

✔️Fine engraving on the inside or outside of the caseback

Custom Dial

✔️Colors, logos, symbolic patterns

✔️Minimalist, artistic or fantasy-style dials

✔️Fully tailored creation or dial transformation

Custom Hands

✔️ Refined or bold style

✔️Colored or luminous finishes

P

C

Custom Strap Design

✔️ Luxury leather (alligator, ostrich, calf…)
✔️ Exclusive stitching, custom shades, tailored buckles

Refined Stone Setting

✔️ Bezel set in fine jewelry style
✔️ Dial or case paved with gemstones
✔️ Invisible settings, prongs or pavé techniques

Complete Redesign

✔️ Aesthetic transformation of a vintage timepiece
✔️ Creative project for a 100% bespoke piece

Essentiel!

At DW&CO Geneva, every personalization project is handled with the utmost care.
We collaborate with a network of certified professional partners – master engravers, stone setters, dial makers, leather artisans – all selected for their outstanding craftsmanship.

You are guided through every step, from design to final execution, with particular attention paid to quality, authenticity, and confidentiality.