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Professional Polishing

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ABOUT US

Why polish your watch?

Over time, watches accumulate scratches, signs of wear, and a dull appearance that diminish their visual appeal.
A professional polishing service restores your watch’s original look, enhances its finish, and helps preserve its aesthetic and resale value.

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When Should You Consider Polishing?

Polishing is not a procedure to be done automatically. It is recommended in the following cases:

Good time to polish your watch:

✔️ Visible scratches or aesthetic dings on the case or bracelet

✔️ Loss of shine, dull or worn look

✔️ Before resale, to increase presentation and value

✔️ During a full service to restore a like-new appearance

✔️ After several years of daily wear

What we do at DW&CO

Our certified watchmakers use precision tools and techniques tailored to each finish (brushed, polished, or satin) to:

✅ Remove micro-scratches and surface blemishes

✅ Restore the original shine or satin finish of the metal

✅ Respect the original shape and case angles

✅ Work carefully, avoiding excess material removal

✅ Polish both case and bracelet in steel, titanium, or precious metals

All in a safe, well-controlled professional workshop environment.

Why Avoid Amateur Polishing?

A poorly done polishing job can:

✖️ Remove too much material and distort the original edges
✖️ Round off sharp corners
✖️ Decrease the watch’s market value
✖️ Affect water resistance if reassembled improperly

Watches made of gold or platinum require even greater care. These metals are softer and more sensitive than steel, and improper polishing can cause:

✖️ Rapid material loss (gold is much softer than steel)
✖️ Deformation of original shapes
✖️ Alteration of specific finishes (brushed gold, polished gold, fine bead-blasting, etc.)
✖️ A loss of value for collectors

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The Polishing Process – Key Steps

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Preparation and Disassembly

The watch is carefully disassembled: case, bracelet, crown, and sometimes even the bezel.

Each metal part is isolated to avoid damaging sensitive components (crystal, dial, movement, etc.).

Condition Assessment

Inspection of scratches, dents, and visible wear

Analysis of the original finish type: polished, satin, brushed, bead-blasted

Pre-Cleaning

Degreasing and ultrasonic cleaning of all parts to remove dust, sweat, and oxidation

Polishing or Satin Brushing

Use of specialized polishing wheels (cloth, felt, brushes) and specific compounds depending on the material (steel, gold, titanium).
Restoration of finishes: mirror polish, vertical/horizontal brushing, or graining according to the original design.

Finishing and Inspection

Visual inspection under angled light to detect remaining micro-scratches
Manual touch-ups if needed to preserve the original angles

Final Cleaning

Final ultrasonic cleaning and drying
Complete reassembly with possible replacement of gaskets

Quality Control

Final aesthetic inspection
Water resistance test if required (after reassembly)

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Essentiel!

Watch polishing should always be performed by a professional.
A poorly done polish can permanently damage the case, round off edges, alter the original finish, or even reduce the watch’s market value.
At DW&CO, every movement is precise and controlled to preserve your watch’s integrity and aesthetics.